This week, our Interior Design Peer Tutor Andrea shares essential strategies for delivering successful presentations to prospective clients!
Presenting to clients can be intimidating and exciting at the same time. It is important to remember that being a good communicator is a skill that will help you achieve your goals. It is also an opportunity to show clients your strengths and knowledge. Read below for a few tips to consider when presenting projects to clients.
Before your presentation:
- First impressions matter and will help you close the deal.
- Dress according to the occasion.
- Be punctual.
- Greet client(s).
- Presentations are divided into three components:
- Visual
- Rely on images to create a connection to what you are saying. Use few words or short sentences and keep a consistent structure.
- Spoken
- Where is the meeting taking place? Will it be online, at your or the client’s office, in a conference room?
- Think about the purpose of the presentation (status, research, sketches, selling an idea, etc.)
- How much time do you have?
- Printed/Digital version
- Visual
- Be prepared for the meeting, and take some time to know your client.
- Identify to whom you will be presenting.
While presenting:
- Be aware of your body language and posture.
- Keep eye contact.
- Use hand gestures that match your verbal delivery.
- Stay on point and focus on what matters to your client.
- Be prepared and practice your speech. Do not memorize it.
- Avoid using words such as kind of, sort of, like, and just, since it shows hesitation.
- Watch for nonverbal clues.
- Express yourself clearly and confidently. Believe in your design solution. It is hard to persuade others if you do not think that your idea is good.
- Give the client talking points. Be specific when responding to the client’s questions. This helps create partnership.
- Use images that speak to the audience.
Your message:
- Keep it simple. Clean narratives give you flexibility; therefore, it is important to keep the presentation as conversational as possible.
- Use simple words. Speak your client’s language.
- Structure your presentation like a story by reminding people of the status quo and then revealing the path to a better design. Then, set up a conflict that needs to be resolved. You could use stories, analogies, and even humor to connect on an emotional level with your client.
Time:
- Do not rush.
- Adjust the time to process and tell your client what is important about what you are showing.
- Good presentations should take less than 20 minutes.
- Use as many slides as you need if you are presenting a single message on each slide.
- One well-known formulation for PowerPoint presentations is the 10/20/30 rule. This rule dictates that you should use about ten slides for a twenty-minute presentation, and each slide should utilize thirty-point font. In other words, each slide should be about two minutes in length.
- PechaKucha’s 20x20 presentation format. PechaKucha means “chit chat” in Japanese. This is a storytelling format where a presenter shows 20 slides for 20 seconds of commentary each (6 minutes and 40 seconds total). The PechaKucha format can be used in business presentations to clients or staff, as well as in education settings.
Concluding your presentation:
- Restate the problem/design challenge and include how your solution solves it. Remind your client what they want in the first place and tell them that this design does that.
- Say why the solution is important.
- Ask the client about their role in moving the project forward.
After your conclusion:
- State the next steps and agree on who is responsible for what and when.
- Thank your client for their time/opportunity.
Presenting Previous Projects Tips:
- Tailor your past projects to the client's needs.
- Limit the examples to 3 or 4.
- Address what the problem/issues were in general terms and explain how you solved them.
- Explain how your design solutions work in line with the client’s requirements.
Presenting a Design Contract/Proposal Tips:
- Always review the proposal with the client.
- Do not be vague. Set expectations clearly (costs, time, and design scope).
Communication During Design Phases:
- Keep your client informed.
- Do not make the process vague since this leads to mistrust.

